THE TEAM

ALEXANDRA LIPKO

SOCIAL MEDIA COORDINATOR

Alexandra is our Social Media specialist and an expert on human behavior and psychology. Alexandra holds a Master's degree in Psychology.

ERNAN HARUVY

DIRECTOR

Ernan specializes in marketing models, survey methodolgoy, and consumer analytics. He holds a Ph.D. in economics from the University of Texas at Austin, and is a Professor at McGill University. 

TAREK COURY

ECONOMIST

Tarek focuses on the empirical study of large proprietary datasets for the purpose of business value creation. Tarek holds a PhD in Economics from Cornell University (2004).

YEFIM ROTH

CONSUMER BEHAVIOR

Yefim Roth, PhD, is an expert in the field of decision making.  Yefim has a vast experience in designing and running laboratory and field experiments. In particular, Yefim's research deals with incentives structure designs to alter behavior in desired direction.  Yefim's related stream of research is consumers search for information decisions. 

PETER POPKOWSKI LESZCZYC

MARKET DESIGN

Professor Popkowski Leszczyc is a Professor of Marketing at the University of Queensland, and affiliated with the University of Alberta, Canada and Renmin University, China. His Ph.D. in Marketing is from the University of Texas at Dallas. He is the founder and Director of midsize auction website, CampusAuctionMarket, specializing in charity auctions. In that capacity, he has raised millions of dollars for various charities. He served as Vice President of Electronic Communications, INFORMS Society of Marketing.  He has published over 40 articles in leading marketing and management publications. His primary expertise relates to market research and market design, consumer search, product strategies, social media, and promotion. He has over 10 years of consulting experience, including companies such as Occidental and Unitedway.